START WITH A GREAT HEADLINE: setting up your press release for success starts with your headline. You only have one line to work with, which can seem scary, but consider diction carefully to make your headline captivating. Use action verbs, clear, understandable language, and keep your headline simple and short. ASK YOURSELF: What is the …
It’s natural to daydream about turning a hobby into a full-time gig, but you need more than skills and passion to create a successful business. Building a sustainable business takes planning, commitment, and much more. 1. Get good at what you do before you quit your job. To make money from your hobby, you’ve got …
Perfection. Excellence. Unsurpassed Accomplishment. We all strive for those traits at some point in our lives, some of us more often than others perhaps. But what if that need to be perfect, to be the best pours into what we expect of others around us? Not just the obvious people like our children but co-workers, …
Despite COVID-19, babies have still been born, graduation celebrations have been recorded and portraits have been taken. The digital age has made us the most photo-recorded generation in history yet we are also at the highest risk of losing all our images. Award-winning National Geographic photographer Ami Vitale says, about backing up her photos, “I’ve …
