FBS Blogs

When you’re launching a new business, brand, book, or service, design often becomes an afterthought.  Many new professionals focus on getting started quickly, which is understandable. They create a logo, choose a few colors, build some graphics, and begin promoting themselves.  The problem is that design plays a much larger role than many people realize.  […]

Marketing feels overwhelming sometimes, doesn’t it?  You’re definitely not the only one who thinks so. I can’t tell you how many times I’ve heard professionals say, “I know marketing matters, but where do I even begin?”  There’s just too much out there: Facebook, Instagram, LinkedIn… and don’t even get me started on TikTok. Should you

When engagement drops or leads slow down, many professionals assume the solution is simple: “I need to post more.”  More posts. More videos. More graphics. More platforms.  But more content doesn’t automatically lead to better results.  In fact, posting more without a clear strategy can often create more frustration than growth.  One of the biggest

Have you ever looked at someone else’s social media posts and thought, “Wow, those look polished,” then looked at your own and wondered what was missing?  You’re not alone.  Many professionals invest time creating graphics, choosing colors, finding photos, and posting consistently, yet their content still doesn’t look as professional as they hoped. The good

Awkward moments pop up more often than we’d like—at networking events, social gatherings, even while waiting for a table at a restaurant.  That uncomfortable silence between you and a stranger? It doesn’t have to stay that way. If striking up a conversation isn’t second nature to you, here’s a simple method to ease the tension,

Congratulations on becoming a published author. How thrilling to share your message with the world! While all this optimism is inspiring, it may do you well to take a minute to ponder exactly how your book will find its way into someone’s search results in the first place. Afterall, promotion is essential to a book

A headshot is a tightly cropped portrait that typically only includes the head and shoulders. The subject’s face is the primary focus. Unlike a passport your professional image is more than a cropped face shot or quick snapshot. It is something that makes an immediate impression. Your professional headshot should look like you on a

I was gifted with loads of talent and an incredible brain. I’m not bragging, it’s just a proven fact. It’s also a blessing and a curse and something that has stopped mi from living my life of purpose since I was 18 years old. I graduated high school in the top 25% of my class

You see them all the time, the ads that say “logo design, $49” and so forth. But is that the best route to create your brand’s image? Your logo is the visual identity of your business It is your visual identity that separates you from your competitors and allows you to build long-lasting customer relationships. 

What exactly is a media kit?   A media kit, also called a press kit, is a packet full of marketing materials and information that promotes a person or business. Media kits are an excellent way to introduce your brand to people unfamiliar with it, such as influencers, event attendees, journalists, or prospective clients. Some