FBS Blogs

Brands, like people, evolve. What worked when you first started may no longer represent where you are today.  Many business owners know it’s time to rebrand when they find themselves apologizing for their logo, website, or marketing materials. Others notice that they’re attracting the wrong customers or struggling to stand out in a crowded market.  […]

Many authors believe the hardest part is writing the book. Until publication day arrives, and then, they discover a whole new challenge: getting people to find it. Publishing the book isn’t the finish line. It’s the beginning of the next chapter. Successful authors need a website, media kit, marketing materials, social media content, author branding,

I hear people use the terms logo and brand interchangeably, but they are not the same thing. A logo is a visual symbol. A brand is the overall experience people have with your business and what you offer. Your brand includes your message, personality, reputation, colors, imagery, customer experience, and how people feel when they

Creating your own branding can seem like a great way to save money. For many business owners, it feels like a practical choice when budgets are tight, especially when just starting.  The challenge is that branding decisions often have long-term consequences. Inconsistent visuals, unclear messaging, and amateur design can create confusion for potential customers.  Eventually,

Opportunities come when you least expect them. A podcast host reaches out. A local newspaper wants an interview. A bookstore asks for information.  The question is: are you ready?  A professional media kit or a one sheet makes it easy for others to learn about you and your book. It typically includes an author bio,

Congratulations! You’ve finished your book.  Finishing a book is a tremendous accomplishment. It takes dedication, discipline, and courage.  Yet many authors are surprised to discover that writing is only one part of becoming a successful author.  Once the manuscript is complete, there are still important decisions that need to be made. Editing, formatting, cover design,

I think Canva is seriously amazing, especially for small businessowners.  Want to whip up a social media post, a flyer, or a presentation? No problem. It’s way easier than dealing with pricey design software.  But here’s the thing: Canva’s just a tool, not some magic branding solution. I’ve noticed lots of entrepreneurs fall into this

When you’re launching a new business, brand, book, or service, design often becomes an afterthought.  Many new professionals focus on getting started quickly, which is understandable. They create a logo, choose a few colors, build some graphics, and begin promoting themselves.  The problem is that design plays a much larger role than many people realize. 

Marketing feels overwhelming sometimes, doesn’t it?  You’re definitely not the only one who thinks so. I can’t tell you how many times I’ve heard professionals say, “I know marketing matters, but where do I even begin?”  There’s just too much out there: Facebook, Instagram, LinkedIn… and don’t even get me started on TikTok. Should you

When engagement drops or leads slow down, many professionals assume the solution is simple: “I need to post more.”  More posts. More videos. More graphics. More platforms.  But more content doesn’t automatically lead to better results.  In fact, posting more without a clear strategy can often create more frustration than growth.  One of the biggest