Congratulations on becoming a published author. How thrilling to share your message with the world! While all this optimism is inspiring, it may do you well to take a minute to ponder exactly how your book will find its way into someone’s search results in the first place. Afterall, promotion is essential to a book sale.
Whether you publish your book through a traditional publisher or self-publish, you will most definitely need to build an author website. Publishers tend to gravitate toward authors who have an established online presence, as it makes their job of promoting the book that much easier. But your author website is more than a sales tool.
The purpose of creating an author website is twofold:
- to elevate your credibility as a professional writer and
- to increase your online footprint.
Both functions are intrinsic to the ultimate success of your book.
Having a website gives your book a sense of professionalism and validity. A website is also the only place where you retain 100 percent control of the content, which means you’re not at the mercy of site changes—like you are with many social media algorithms.
Building an author website does not have to be a huge undertaking. In fact, Fabulous Business Solutions loves creating customized sites that showcase your book as well as reflect your personality. To begin the process of creating an author website, follow these steps:
- Reach out to Fabulous Business Solutions at amongthefabulous@gmail.com. There we can set up your domain name and hosting at an affordable rate Provide us a high-quality image of your book cover. We can also host your site and link your site to your Amazon author page and once you begin writing blogs on relevant topics to the book, you can feature a link to the monthly blog on the home page of your site as well as feature your site link on your blog.
- Consider a subscription tab: This is an invitation to site visitors to subscribe to the blog or the website. They will then receive email notifications when you post new content. This is an excellent way to build an email list for future promotional efforts such as new books, book signings, etc.
- You can add additional media to your site such as videos from book signing events, podcasts and more and post these link directly to your home page building credibility as an author.
Your website should:
- Include a list of published books
- Display new or impending releases
- Provide an obvious way to subscribe for updates
- Have a direct way to contact the author
- Include links to the author’s social media profiles
- Display upcoming events
- Include a blog to showcase the author’s personality and/or writing skills
- Have a unique design that is easy to navigate
- Be mobile friendly
If you’re ready to expose your book to a whole new audience, we are ready to help.
Simply submit any images and text you would like on your site for the following tabs and we will do the rest.
Here are a few suggestions for Tabs:
- Home
- About The Author
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- Books with a pull down to different books & descriptions
- Media with Photos, Videos, Podcasts
- Shop with payable link for signed copies and link to Amazon page
- Bookshelf with recommended reading from others books/authors
- Blog
- Contact
